Case Study Tag: Outreach & education

Building Partnerships through Data

Idaho

ITD fostered a multi-agency approach to traffic safety by sharing data and developing partnerships with law enforcement and schools. They partnered with the Idaho Health and Welfare Department to conduct road safety audits.

ITD Safety Dashboards Press Release, STEM Program 2023 Safety Summit Poster

Combating Wrong-Way Driving in Connecticut

Connecticut

CTDOT uses several strategies to combat wrong-way driving, including behavioral countermeasures, a public awareness campaign, traffic signals, signs, pavement markings, and delineators.

CTDOT Wrong-Way Driving Webpage CTDOT Social Media Video 2023 Safety Summit Poster

Cannabis and Highway Safety in Connecticut

Connecticut

When fatal crash toxicology data showed an increase of cannabis by drivers, CTDOT worked with CTHSO, GHSA, and other partners to raise awareness of the dangers of driving impaired.

CTDOT Press Release 2023 Safety Summit Poster

You’re in Texas: Now Drive Like a Texan

Texas

The "Drive like a Texan" campaign was a mass media initiative designed to reduce and end fatalities on Texas roads by appealing to drivers’ shared identity and community as Texans. 79% of people have a positive association with “Drive like a Texan.” Common associations include: safe, patient, responsible, and mindful.

Campaign Website 2024 Safety Summit Poster

Safe Truck Mobility for North Dakota Winter Roads

North Dakota

North Dakota Highway Patrol and North Dakota DOT studied crash risk and travel disruption due to severe winter storms through a Safe System lens. They found several proactive opportunities for safe truck mobility during winter storm events.

Research Report Research Brief TRID Record 2024 Safety Summit Poster

The Safe System Approach in Minnesota

Minnesota

The MnDOT Safe System Approach (SSA) implementation plan has the goal of institutionalizing the SSA across the agency. will be a framework leading the agency to broad application of SSA principles throughout the project development process. The SSA will be seen as an approach for staff at MnDOT to utilize in their work toward eliminating fatalities and serious injuries.

Project Overview Slides, May 2024 Project Overview Slides, 2023 2024 Safety Summit Poster 2023 Safety Summit Poster

Public Outreach Efforts to Earn Local Support for Safety Countermeasures

Iowa

Iowa DOT uses a variety of public outreach efforts to garner local support for safety countermeasures, such as a video series, dynamic message signs, social media and blog posts, public meetings, informational materials, a speed feedback sign program, and a public awareness campaign.

Speed Feedback Sign Program What Drives You Campaign Roadside Chat Blog 2024 Safety Summit Poster

Be DelAWARE Toward Zero Deaths

Delaware

The "Be DelAWARE" safety campaign increases awareness of the growing number of crashes and fatalities in Delaware, and promotes safe travel across all transportation modes. The campaign includes a safety pledge for residents to commit to making roads safer.

Campaign Website YouTube Video AASHTO Journal Article 2024 Safety Summit Poster

Work Zone Safe

Oklahoma

Work Zone Safe course for teen drivers aims to improve work zone safety.

Work Zone Safe Website Press Release AASHTO Case Study

Safeguarding the Peach State: Safe Driving Summits

Georgia

Safe Driving Summits at high schools and colleges educate young drivers, leading to behavior change and positive student feedback.

Safety Programs Website Safe Driving Summit Website AASHTO Case Study