Case Study Tag: Outreach & education

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You’re in Texas: Now Drive Like a Texan

Texas
The "Drive like a Texan" campaign was a mass media initiative designed to reduce and end fatalities on Texas roads by appealing to drivers’ shared identity and community as Texans. 79% of people have a positive association with “Drive like a Texan.” Common associations include: safe, patient, responsible, and mindful.
Campaign Website2024 Safety Summit Poster

Safe Truck Mobility for North Dakota Winter Roads

North Dakota
North Dakota Highway Patrol and North Dakota DOT studied crash risk and travel disruption due to severe winter storms through a Safe System lens. They found several proactive opportunities for safe truck mobility during winter storm events.
Research ReportResearch BriefTRID Record2024 Safety Summit Poster

Be DelAWARE Toward Zero Deaths

Delaware
The "Be DelAWARE" safety campaign increases awareness of the growing number of crashes and fatalities in Delaware, and promotes safe travel across all transportation modes. The campaign includes a safety pledge for residents to commit to making roads safer.
Campaign WebsiteYouTube VideoAASHTO Journal Article2024 Safety Summit Poster

Work Zone Safe

Oklahoma
Work Zone Safe course for teen drivers aims to improve work zone safety.
Work Zone Safe WebsitePress ReleaseAASHTO Case Study

Safeguarding the Peach State: Safe Driving Summits

Georgia
Safe Driving Summits at high schools and colleges educate young drivers, leading to behavior change and positive student feedback.
Safety Programs WebsiteSafe Driving Summit WebsiteAASHTO Case Study

Human Factors Approach to Influential Safety Behavior Campaigns

Florida
Data-driven education and enforcement campaigns addressed lane departure, intersections, and vulnerable road users, with significant engagement outcomes.
Safety Campaign ResourcesAASHTO Case Study
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