Meet Hazel Mae: New Hampshire’s Newest Road Safety Ambassador
New Hampshire
To help drivers understand the risks of excess speed, the New Hampshire DOT branded the "Slow and Steady" campaign. Campaign mascot Hazel Mae connects people with the message in a warm and friendly way.
TETC Multi-State Bridge Hit Mitigation Media and Strategy Campaign
AlabamaConnecticutDelawareKentuckyMarylandMassachusettsNorth CarolinaPennsylvaniaVirginiaWest Virginia
Several states and D.C. created a regional “bridge hit” media campaign targeted at drivers hitting low clearance bridges and restricted parkways. The campaign received significant engagement and media coverage.
Wisconsin’s Safety First program is a strategic and collaborative approach to coordinate safety projects; a community of practice including a workgroup, lectures, and shared data; communication and public engagement efforts.
KOHS developed a mass campaign with the message "Be safe Kentucky. Buckle up. Phone down." to address traffic fatalities from distracted driving and not buckling up.
Together for Life – Increasing Seat Belt Use in Rural Utah
Utah
Utah's "Together for Life" traffic safety culture project, together with a primary seat belt law, increased rural seat belt use, addressing a disparity with urban areas.
TxDOT uses a crash data portal to improve safety and educate the public. Public service announcements and further information for each emphasis area is embedded alongside the data.
MDOT has communicated with its employees, partners, and the public about the Safe System Approach through video, presentations, training, workshops, project communications, and more.
