Case Study Filter: Safety Culture

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You’re in Texas: Now Drive Like a Texan

Texas
The "Drive like a Texan" campaign was a mass media initiative designed to reduce and end fatalities on Texas roads by appealing to drivers’ shared identity and community as Texans. 79% of people have a positive association with “Drive like a Texan.” Common associations include: safe, patient, responsible, and mindful.
Campaign Website2024 Safety Summit Poster

Get Involved with Transportation Research Board (TRB)

NCHRP
NCHRP and BTSCRP develop resources for DOTs, transportation professionals, and other agencies. Resources include research related to the AASHTO Highway Safety Manual and AASHTO Manual for Assessing Safety Hardware, safety guides for practitioners, and behavioral research. Transportation professionals may contribute problem statements, conduct research, contribute to TRB Standing Committees, and volunteer for project panels.
NCHRPBTSCRPTRIS2024 Safety Summit Poster2025 Safety Summit Poser

Making Safety Everyone’s Business: Integrate Safety into All Programs and Projects

FHWA
FHWA has several resources and examples of integrating safety into all transportation projects, throughout the project lifecycle, from planning through operations and maintenance. They also have resources for organizational safety culture and programmatic safety integration.
2024 Safety Summit Poster2023 Safety Summit Poster

Be DelAWARE Toward Zero Deaths

Delaware
The "Be DelAWARE" safety campaign increases awareness of the growing number of crashes and fatalities in Delaware, and promotes safe travel across all transportation modes. The campaign includes a safety pledge for residents to commit to making roads safer.
Campaign WebsiteYouTube VideoAASHTO Journal Article2024 Safety Summit Poster

Work Zone Safe

Oklahoma
Work Zone Safe course for teen drivers aims to improve work zone safety.
Work Zone Safe WebsitePress ReleaseAASHTO Case Study

Safeguarding the Peach State: Safe Driving Summits

Georgia
Safe Driving Summits at high schools and colleges educate young drivers, leading to behavior change and positive student feedback.
Safety Programs WebsiteSafe Driving Summit WebsiteAASHTO Case Study

Establishment of Safety Administrator Positions

Florida
Establishment of FDOT District Safety Administrator positions improved safety coordination throughout the project lifecycle, organizational safety culture, and collaboration across divisions.
District Organizational ChartsAASHTO Case Study

Human Factors Approach to Influential Safety Behavior Campaigns

Florida
Data-driven education and enforcement campaigns addressed lane departure, intersections, and vulnerable road users, with significant engagement outcomes.
Safety Campaign ResourcesAASHTO Case Study

SAFER Tool for All Projects

Missouri
The Missouri Department of Transportation (MoDOT) developed a series of safety questions to be applied to every transportation project at the agency.
MODOT SAFER WebsiteToward Zero Deaths Case StudyAASHTO Case Study2023 Safety Summit Poster
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