Human Factors Approach: Let’s Get Everyone Home, Safely
Florida
Florida HP and FLHSMV reached millions of young males with a media campaign featuring calls to action for three behaviors: aggressive driving/stress management, speeding/time management, and distracted driving/multitasking.
Meet Hazel Mae: New Hampshire’s Newest Road Safety Ambassador
New Hampshire
To help drivers understand the risks of excess speed, the New Hampshire DOT branded the "Slow and Steady" campaign. Campaign mascot Hazel Mae connects people with the message in a warm and friendly way.
Kansas DOT’s Drive to Zero initiative builds safety culture through collaboration and is supported by crash reports data analysis, reporting, and public dashboards.
KOHS developed a mass campaign with the message "Be safe Kentucky. Buckle up. Phone down." to address traffic fatalities from distracted driving and not buckling up.
Together for Life – Increasing Seat Belt Use in Rural Utah
Utah
Utah's "Together for Life" traffic safety culture project, together with a primary seat belt law, increased rural seat belt use, addressing a disparity with urban areas.
MDOT has communicated with its employees, partners, and the public about the Safe System Approach through video, presentations, training, workshops, project communications, and more.
Maryland HSO used the Safe System Approach Readiness Scale to assess their readiness to adopt the Safe System Approach. Results showed overall readiness to move forward and highlighted specific opportunities to increase readiness among those who were unready or unsure.
